Aboitiz and Smile Train celebrate World Smile Day ® with Binibining Pilipinas 2019 Queens

Posted on Oct 9, 2019 by Amy Chua

Thirty children with cleft lips and palates found a good reason to flash bright smiles while doing various arts and crafts at a recent World Smile Day activity organized by Aboitiz Group social development arm Aboitiz Foundation and the Smile Train Philippines Foundation.

In celebration of World Smile Day last October 4, the Aboitiz and Smile Train Foundations spearheaded plushie-making activity among 30 Smile Train beneficiaries with cleft lips and palates. Seven Binibining Pilipinas 2019 winners, led by Miss Universe Philippines Gazini Christiana Ganados, joined in the activities.

World Smile Day, held every first Friday of October, traces its roots to the idea that “all of us, should devote one day each year to smiles and kind acts throughout the world. The smiley face knows no politics, no geography, and no religion, and that for at least one day each year, neither should we.”

“We in the Aboitiz Foundation are always thankful for the opportunity to make kids smile. We hope that you can also find joy in our activities this afternoon and be reminded that no one is ever too small to make a difference. I think in the simplest sense, this is what we really want out of all of our social development projects – to see a smile when we look at another person, and ultimately, build good and happy communities,” Marasigan said.

Smile Train, an international children’s charity whose goal is “to provide every child with a cleft the opportunity for a healthy and productive life,” is an Aboitiz Foundation beneficiary through KINDer by Aboitiz, an Aboitiz-developed crowdfunding platform. As of October 1, Smile Train is KINDer’s top active campaign, having raised over P150,000 in nine months. As in the case of Smile Train, KINDer also welcomes partnerships with foundations in need of a fundraising platform.

In a year, KINDer raised nearly P1.6 million through more than 600 individual donors (including additional funds from the foundation itself).

Your kindness is powerful

KINDer transforms us into agents of change for society by simply supporting causes that are close to our hearts.